Alice laughed. "There is no use trying," she said: "one can't believe impossible things."
"I dare say you haven't had much practice," said the Queen. "When I was your age, I always did it for half an hour a day. Why, sometimes I've believed as many as six impossible things before breakfast."
by Lewis Carroll, Through the Looking Glass
You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure our where are you going to sell it.
