"I am interested in things that don't work very well and things that you can impact society with. And they are mostly more complex things." - Tom Brown from IDEO
Book by Victor Papanek: Design for the Real World
"From products to real world experiences, the design steps are just about the same:
Step 1. Observing the world in order to ask an interesting question
Step 2. Ideation or idea making
Step 3. Prototype
Step 4. You test it."
- Tom Brown from IDEO
"If it don't work, I need to rethink my idea and I do it again. That's where iteration comes in. You learn from the prototype, you realize what's not working, maybe it is a crummy idea. You have to go back and find a new idea again and you go over that loop over and over again. Asking the quest, having ideas, learning and until you get something that truly meets some of these needs or a set of people's needs. The last bit of process is storytelling - always you're trying to explain to people why your idea is interesting.What you need to design a complex system is not one brain, you need a lots of brains, with different perspectives, different creative contributions, that you make working together, to get to an outcome that is literally rich enough and sophisticated enough to be able to behave like a system, instead of being like an object." - Tom Brown from IDEO
